A Microsoft product manager couldn't correctly explain the "Vista Capable" marketing slogan, according to recent filings in a lawsuit that claims the company misled consumers with a prerelease Vista campaign last year. ...full story at digg
from digg on Wed, Nov 28 2007
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| 24 Nov 08 |
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Ballmer Ordered To Testify In 'Vista Capable' Case » slashdot alphadogg writes "A federal judge in Seattle has ordered Microsoft CEO Steve Ballmer to testify in a class action lawsuit against Microsoft that alleges the company misled consumers in a marketing campaign for its Windows Vista operating system in which... |
| 12 Feb 08 |
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Microsoft Had Doubts About the 'Vista Capable' Label » slashdot dionysus writes "Last April, Microsoft was sued over its 'Vista Capable' labeling, and in hearing last week, attorneys for the plaintiffs presented evidence that Microsoft employees were skeptical about the 'Vista Capable' marketing. Some of the most... |
| 30 Nov 07 |
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Vista Branding Confusing Even To Microsoft » slashdot Trotti Laganna writes "Lawyers are now arguing a case brought against Microsoft over Vista's marketing. The software giant is being dinged for allegedly not telling the truth when it put the 'Vista capable' logo on PCs that would only be capable of... |
| 26 Jan 09 |
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Microsoft's Windows Vista 'Capable' bill could hit $8.5bn » the register (uk) Recession? What recession? A Microsoft marketing scheme persuading consumers to buy PCs "capable" of running Windows Vista could cost more money than Microsoft made from the program.… |
| 07 Sep 09 |
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Vista and Lotus: Knowing when to let go of a brand » the register (uk) Hasta la Vista, baby Microsoft spent an absolute fortune on the Vista brand. In marketing terms, the Vista campaign was huge by any standards, and was a big success insofar as raising awareness of Microsoft's next-generation Windows offering was... |
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