Nike quickly changed its advertising campaign around Chinese athlete Liu Xiang after he pulled out of the 110-metre hurdles in Beijing on Monday and disappointed millions of fans expecting him to defend his Olympic title on home territory. ...full story at cbcnews
from cbcnews on Tue, Aug 19 2008
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| 05 Sep 08 |
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Nike Project 1984 Event - Beijing »
YouTube video Nike China engaged Neverstop to design and produce a press and Chinese youth influencer
event to highlight and showcase the Nike China Olympic clothing and sneaker lines. The event
was also used as a venue to premiere the movie, "Dare to Compete", which... |
| 18 Aug 08 |
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Shocker: Liu Xiang pulls out of Beijing Olympics » Shanghaiist Former Olympic gold medalist hurdler and golden boy for millions of Chinese, Liu Xiang, limped off the track today, taking away with him the hopes of defending the gold and reclaiming his world record from Cuba's Dayron Robles. Within minutes there were... |
| 18 Aug 08 |
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Redemption Song » Black China Hand Over two years ago I made the prediction that Liu Xiang would not repeat his gold medal win in Beijing. Today, my prediction is proven true as Liu Xiang walked off the track without even competing. Liu, Chinese Hurdler, Pulls Out of Race |
| 19 Aug 08 |
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Video: Reactions to Liu Xiang and the race that wasn´t » Shanghaiist China's star hurdler Liu Xiang, who won gold at the 2004 Athens Olympics, pulled out of the Beijing Olympics yesterday, disappointing hordes of fans. The Wall Street Journal talks to the man on the streets to find out what they think. |
| 18 Aug 08 |
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Liu Xiang injury breaks China hearts » Countdown to Beijing Liu Xiang’s quest to win a home Olympic gold ended before it had begun on Monday, as an injury prevented the 110 metre hurdler from starting his first heat. China’s world and Olympic champion, the host nation’s best hope of an athletic... |
| 18 Aug 08 |
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Liu Xiang out » James Reynolds In case you hadn't heard, Liu Xiang is out. China's great Olympic hope - the country's most famous athlete - pulled out of the 110m hurdles because he was injured. I was in the stadium when it all happened - peering through a set of hefty binoculars from... |
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