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china: news and opinion

Google Advertising in China

Google used to pride themselves about how word-of-mouth spread popularity of their search engine, and to this day they're doing remarkably little traditional advertising. However, after their ad campaign in Russia now another ad campaign in China has been spotted. Xujie in the forum posted photos from a DWGoogle.cn article, with one pic shown above which includes Google's super-short "g.cn" domain. From an automated translation: "Google China in Guangzhou Subway advertising is to promote Google's mobile search services." At the moment, purely relying on word-of-mouth in China would be a tough challenge, too, as the business environment isn't completely fair. For ins ... ...full story at Google Blogoscoped

from Google Blogoscoped on Thu, Jun 26 2008

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