Maybe it is a new corporate strategy. Mount an ad campaign. Anger Chinese. Capture lots of newspaper headlines. Issue an apology. Keep the ad campaign running anyway. That’s what may be happening with actor Richard Gere and Italian carmaker Fiat.... ...full story at Tim Johnson
from Tim Johnson on Thu, Jan 01 1970
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| 06 Aug 08 |
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Actor and Tibet Activist Richard Gere: Wake Up China! »
YouTube video Featuring activist and longtime supporter of the Tibet cause Richard Gere. Gere is founder of the Gere Foundation, an organization that supports humanitarian causes and funds a range of Tibet support groups including International Campaign for Tibet,... |
| 23 Jun 08 |
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Richard Gere travels to Tibet... in a Fiat Delta » Shanghaiist Less than a month after airing this commercial featuring Richard Gere driving the new Fiat Delta from Hollywood to Tibet, Italian automaker Fiat has been forced to withdraw the ad, and issue a statement extending its "apologies to the Government of the... |
| 27 Jun 08 |
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Is Fiat too clever? » Blogging For China The story of Fiat apologizing to China for its Richard Gere and Tibet themed ad for a new car was first reported on June 20. At that time, I quickly dismissed it as nothing but another blunder by the marketing department of a global company that should have known better. The ad itself wasn’t problematic [...] |
| 01 Jul 08 |
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Piss Off China To Please Europe » China Law Blog Blogging for China asks a great question in its post, "Is Fiat Too Clever?" The question posed is whether Fiat used Richard Gere (of acting and T1b*t fame) in its ad to garner publicity and EU love? All seems very plausible to me, except might not Fiat's... |
| 09 Apr 08 |
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Kevin Rudd delivers Olympics message in Beijing; Richard Gere and Desmond Tutu criticise China in San Francisco » Shanghaiist |
| 05 Sep 07 |
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Today's Links: Richard Gere, Liu Xiang and Wu Yi » Shanghaiist China to report military data to UN [Al Jazeera] China says it will provide the United Nations with information on its military spending and arms deals for the first time in more than a decade. Beijing launches food safety crackdown [Washington... |
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