Blogging for China asks a great question in its post, "Is Fiat Too Clever?" The question posed is whether Fiat used Richard Gere (of acting and T1b*t fame) in its ad to garner publicity and EU love? All seems very plausible to me, except might not Fiat's... ...full story at China Law Blog
from China Law Blog on Tue, Jul 01 2008
see also:
| 20 Jul 07 |
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China sourcing — Fiat's recovery-Part 2 »
YouTube video Jack Cheng (Vice President and Purchasing Director of Fiat China), is now responsible for Fiat's purchasing in China. He spent 26 years in Ford Motor Company and then joined Fiat Group. Mr. Cheng has more than 10 year's experience in China sourcing.
On... |
| 23 Jun 08 |
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Richard Gere travels to Tibet... in a Fiat Delta » Shanghaiist Less than a month after airing this commercial featuring Richard Gere driving the new Fiat Delta from Hollywood to Tibet, Italian automaker Fiat has been forced to withdraw the ad, and issue a statement extending its "apologies to the Government of the... |
| 27 Jun 08 |
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Is Fiat too clever? » Blogging For China The story of Fiat apologizing to China for its Richard Gere and Tibet themed ad for a new car was first reported on June 20. At that time, I quickly dismissed it as nothing but another blunder by the marketing department of a global company that should have known better. The ad itself wasn’t problematic [...] |
| 20 Dec 07 |
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Fiat approved to provide China auto financing » People's Daily Fiat Automotive Finance Co. Ltd. (Fiat AFC) has received government approval to provide financial services to Fiat Group customers and dealers in China next year, the company said here on Thursday. "It is strategically important tha ... |
| 01 Jan 70 |
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Richard Gere, Tibet and selling cars » Tim Johnson Maybe it is a new corporate strategy. Mount an ad campaign. Anger Chinese. Capture lots of newspaper headlines. Issue an apology. Keep the ad campaign running anyway. That’s what may be happening with actor Richard Gere and Italian carmaker Fiat.... |
| 31 May 07 |
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Chinese vice premier calls for auto cooperation with Italian Fiat group » People's Daily Chinese Vice Premier Zeng Peiyan met with Sergio Marchionne, CEO of the Italian Group Fiat, in Beijing Thursday, calling for more cooperation in the auto industry with Fiat. |
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