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china: news and opinion

Verge Greater China Keynote address -- The 4E's of Marketing

You've heard of the 4 P's of marketing. Now watch Brian Fetherstonhaugh, Chairman & Global CEO OgilvyOne Worldwide as he explains the 4 marketing essentials for the digital age.

from YouTube on Tue, Jun 10 2008

see also:

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19 Jun 08 visit Marketing and Selling to Chinese Businesses - Part 2  »  Success Stories Successful marketing communicates to a target audience that its needs can be met by a particular supplier’s offering. Any marketing campaign should have at its core the communication of the target market’s needs. With this in mind, it is essentia...
08 Jan 08 visit China's top-10 sports marketing cases selected  »  People's Daily Lenovo and Vatti lead eight other noted national and international brands in the running for the model marketing case awards of the Third China Sports Marketing Classical Cases. The event, hosted by the CCTV Sports Center, CCTV Advertisi ...

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